The letting industry has evolved considerably in recent years, with landlords, tenants and agents adapting to many advances in technology and connectivity. In the current climate, staying in touch is more vital than ever, and it is likely technology will be central to letting market changes.
At Andrew Lees, we are pleased to say we try to embrace technology as much as we can. From promoting rental property, engaging tenants and ensuring we remain in good contact with all clients, we are pleased to utilise as many effective channels and methods as we can.
With Government guidance on the property and letting market likely to alter the market for some time, it is interesting to see the Government advocate virtual viewings.
The viewing stage is vital when letting a rental property
While most focus will fall on virtual viewings in the property market, the viewing stage is critical for landlords and tenants. Therefore, the letting industry should look to embrace video content and virtual property tours as much as possible.
There will be increased demand for video content
Everyday life will likely be changed significantly as we move forward. There will probably be an increase in the number of people who work from home. As we realise the technology is available and capable, and people develop confidence in communicating live one, new opportunities will emerge.
This environment, and technology, will be seen in the letting industry with:
- Video walkthroughs of a property
- Virtual video tours
- Live “open house” sessions
- Question and Answer sessions
- Tenants communicating with landlords/agents via video connectivity
Change can be daunting, but the letting industry has survived many challenges and adapted to many new technologies. These forms of communicating will help tenants, landlords and agents to communicate more efficiently, and it will likely make it easier for prospective tenants to develop a feel for what the rental property has to offer.
Potential tenants will benefit from good quality video content
Images have been integral in promoting rental property, but video content is likely to become even more beneficial. When restrictions on movement are limited, there will be people who are keen to limit their real-life engagement, and many others will prefer the convenience of connecting with others from their own home or office.
Therefore, landlords and agents need to realise that tenant demands will change, and video content is an excellent way for professionals in the letting industry to connect with clients.
At Andrew Lees, we appreciate that for many people, letting property is the furthest thing from their mind. However, we do know some people need to move as soon as possible, and there will also be people looking for guidance and information regarding the letting industry.
As an experienced letting agent serving the Bridgwater community, and many of the surrounding areas, we are here to help. We promise to stay in touch with the latest technology, helping our clients to achieve more, and we aim to support the local community as best we can. If there is anything, we can assist you with; please contact us today.